Search Engine Optimization for Professionals
While search engine optimization can provide a legitimate source of traffic optimization, reports show that several companies resort to less than ethical strategies. There’s also much information concerning the importance of only outsourcing for search engine optimization professionals who use ethical strategies. If you value your websites reputation, you should always work with legitimate SEO professionals, rather than spam artists who’ll end up hurting your reputation. This is true in every industry, not just SEO. If the people in our industry can remember this when trying to create a UK SEM Company (and there are many factions trying to do this), it will go a lot smoother.
So, how about customers who approach you with a corrupted mindset from reading somewhere else about search engine exploitations. For example, suppose such kind of customer requests a proposal for 10 doorways pages to enhance their site’s rankings. However, they’ll only be interested in getting some pages to provide their website fringe support, so they keep you from touching the site itself.
You know… the type of pages that will get retrieved by the search engines only, from a sitemap linked down low on the main home page. When visitors arrive in one of the landing pages through search engine query, they’re essentially required to make superfluous clicks to get to the place they were looking for originally. Should you get faced with such a customer, what would you prefer: compromising your views of proper search engine optimization, or just give the customer what he thinks is better? It’s not that providing the requested service would necessarily be disreputable. On the other hand, what if there was already plenty of good content in the actual website? What the customer really needed wasn’t really doorway pages, but simple adjustments to the keywords they’re using in the site’s content, in order to match real searches.
If I found myself in such a situation where the customer stubbornly refused to listen to reason, I’d have to ask him to find another consultant that won’t be opposed to assist him in a search engine goose chase. It may sound harsh to reject a client that would provide decent money for an easy job. Not only it will be extremely easy to use software to provide the customer with his exact request…you’d still be providing for his exact request? Without much effort, you could figure out a way to justify yourself. But if you’re interested in being a professional SEO consultant, it’s very important doing what you know is right. When a specific job implies that you choose between easy money and fast integrity, it’s usually best to choose the latter.
You should always focus on clients who appreciate and respect your professional opinion. When you have to turn down intransigent customers who don’t value your expertise, you should think of that as an investment in your future. You can bank on this fact!
